Build on TON

For game builders

Launch GameFi products inside Telegram and scale to millions

Build Telegram-native games with frictionless onboarding, built-in distribution, and on-chain monetization using TON

Start your project Read official GameFi playbook

Why TON for GameFi products

Easy distribution

Zero-install gameplay inside Telegram reduces acquisition friction and shortens time-to-first-session

High retention

Notifications, groups, channels, and social competition help reactivate users outside the game client

Crypto economy

TON payments and low-fee rails make frequent purchases, rewards, and ownership mechanics practical

Read more in TON Gaming Playbook

GameFi on TON at glance

7,000+

Live games

137M

Monthly active users

100M+

Total players reached

Genre fit

Telegram-native games perform best when session start is instant, controls are simple, and social return loops are built in

Best fit Poor fit
Puzzle Idle Arcade Merge Collection RPG Social strategy Heavy 3D Large-download native-first games
Trivia Async multiplayer Midcore loops Turn-based competition High-spec real-time PvP Twitch FPS

Recommended rollout

Web2 to Web3 phased model

Move in phases so onboarding stays simple while economy depth expands only when retention proves it

Phase 1

Web2-first onboarding

  • No TON integration required
  • Instant session start
  • Focus on retention and core monetization

Phase 2

Hybrid progression

  • Optional Telegram wallet connection
  • Rewards and TON-linked purchases
  • Focus on conversion and progression depth

Phase 3

Full GameFi economy

  • Assets, trading, and on-chain rewards
  • Deeper community economy systems
  • Focus on LTV expansion

Monetization architecture

Web3 is optional. Strong Web2 monetization comes first, then deeper economy layers as retention matures.

Core Start here
1

In-app purchases

Sell items and upgrades with Telegram Stars or TON wallet-connected payment flows

2

In-app ads

Add ad-based monetization where genre fit supports it without hurting retention and gameplay quality

3

LiveOps monetization

Use battle passes, boosts, and timed progression packs to grow ARPDAU through recurring events

Advanced Layer on with proven retention
4

NFTs

Introduce NFT ownership and royalties when your game already has strong repeat engagement loops

5

In-game tokens

Use fungible tokens for sinks, rewards, and economy balancing once live operations are stable

TON Pay for GameFi Mini Apps

TON Pay gives GameFi teams a shared payments layer for Mini Apps, with checkout, settlement, and reporting in one place

Ship game payments faster

Use TON Pay SDK flows instead of building custom wallet integration and payments infrastructure for each game

Built for Telegram game loops

Enable near-instant settlement and low-cost payment actions across boosts, upgrades, and event offers

Open TON Pay SDK docs Read TON Pay overview

Your game is live What’s next?

01

Get discovered inside Telegram

List in the Mini Apps Catalog so users can find and open your game fast

List your app

02

Understand user behavior

Track retention, funnels, and on-chain actions to improve conversion and LTV

Open analytics tools

03

Grow with the ecosystem

Partner with other builders, get featured, and scale through community channels

Join community

User acquisition & retention

Utilizing TON and Telegram provides access to a wide range of traditional and innovative tools for user acquisition and retention It includes:

Telegram Ads

Run ad campaigns in 1M+ channels to scale your game to over 950M Telegram users

Notifications

Push notifications delivered right in the messenger can have higher open rates than native game notifications

Traffic exchange

Cross-promote with partner games and communities to swap qualified traffic and improve acquisition efficiency

GameFi builder success stories

Real teams, real launches, and practical growth results on TON

Rocky Rabbit

High-engagement mini game loop with social sharing and repeated reward cycles

Open case

LIME Game

Boost and rewards system blending utility mechanics with Telegram-native retention behavior

Open case

DRFT Party

NFT-integrated competitive gameplay focused on progression depth and repeated session loops

Open case

Ready to build your first game?

Choose your starting point based on your experience and goals

New to Telegram Mini Apps?

Learn how games run inside chats, sessions, and built-in distribution flows

Visit Builders portal

Want to port your existing web game?

Bring your web game into Telegram with minimal changes to launch faster

Read how

Want to avoid common mistakes?

Use the TON GameFi Playbook to scope your first launch with practical steps

Read TON GameFi Playbook